The cable providers band aid cure (as we can see) are just imposing unwarranted data ceiling limits to the general public and making up excuses that they "just can't handle it". An industry that has been around so long and claim to be able to provide unsustainable speed performance most of the time to the consumers as reported just recently by the Federal government agencies that oversee them. Now Apple and in some parts Google's Android OS has created another surge in demand for content with their new product lines success. The Android OS is now powering up many cell phone devices and is on its way to becoming the de-facto OS for most tablets to come and who knows what else. The demand is great but the need to know by those involve in the industry on how to gouge their consumers inside this new world order is scary but they are working on it believe me. The consumer must be vigilant against this new form of consumer abuse within our new Internet world to come or the industry will have its way. The audio and video industry is learning how not to completely stifle the innovative leaps in technology, they need to so as well.
So do not be surprised if someday soon you see different packages from your cable providers making less emphasis on their Cable TV channel line-ups and more on phone services (cell also) and of course your direct line access to the Internet based services. We are all seeing how many home intended devices (TV's, Blue-ray players and more) are Internet friendly with built in and downloadable apps ready. At times, these devices are a bit too friendly for the cable industry to handle, but thats ok. They have cured it (at least they think so) with the "finger-in-the-dyke" analogy of hope and their data limit policies rammed down our throats.
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